Privacy Policy


Last updated: 22 September 2026

This Privacy Policy explains how YourBeautyWorld (“we”, “us” or “our”) collects, uses, stores and protects personal information when you visit our website, place an order, contact us or otherwise use our services.

1. INFORMATION WE COLLECT

Personal Information

When you place an order, create an account, contact us or otherwise interact with our website, we may collect information such as:

  • Name
  • Email address
  • Billing address
  • Shipping address
  • Telephone number, where provided
  • Order and transaction information
  • Account information, where applicable
  • Communications you send to Customer Support
  • Information necessary to process and fulfil your order

Payment transactions are processed through approved payment providers. We do not normally receive or store your complete payment-card details.

Device & Usage Information

When you use our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Approximate location derived from technical information
  • Referring website or source
  • Cookies and similar technologies
  • Information about how you interact with our website

2. HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Process and fulfil orders
  • Arrange shipping and delivery
  • Provide order confirmations and delivery updates
  • Process payments and refunds
  • Provide Customer Support
  • Respond to enquiries
  • Maintain and improve our website and services
  • Detect and prevent fraud, abuse and security incidents
  • Maintain appropriate business and transaction records
  • Comply with applicable legal, tax and regulatory obligations
  • Send marketing communications where you have consented or where otherwise permitted by law

3. LEGAL BASES FOR PROCESSING

Where applicable under UK data-protection law, we process personal information on one or more appropriate legal bases, including:

  • Contract — where processing is necessary to process an order or provide requested services.
  • Legal obligation — where we are required to retain or process information to comply with the law.
  • Legitimate interests — where necessary for legitimate business purposes, such as improving our services, preventing fraud and maintaining website security, provided those interests do not override your rights.
  • Consent — where you have given consent for a particular purpose, such as certain marketing or cookie activities where consent is required.

Where processing is based on consent, you may withdraw that consent at any time.

4. SHARING YOUR INFORMATION

We may share personal information with trusted service providers where reasonably necessary to operate our business and provide our services.

These may include:

  • Payment processors
  • Ecommerce and website-service providers
  • Suppliers and fulfilment partners
  • Shipping and logistics providers
  • Customer-support providers
  • Analytics providers
  • Advertising and marketing providers
  • Fraud-prevention and security providers
  • Professional advisers
  • Government, regulatory or law-enforcement authorities where legally required

We only share information that is reasonably necessary for the relevant service or purpose.

We do not sell your personal information.

5. SUPPLIERS, FULFILMENT & DELIVERY

Some orders may be fulfilled or shipped with the assistance of third-party suppliers, fulfilment partners or delivery providers.

Where necessary to fulfil your order, relevant information such as your name, delivery address, telephone number and order details may be shared with these providers.

They receive information only as necessary to provide the relevant fulfilment or delivery service, subject to applicable data-protection requirements.

6. COOKIES & SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to:

  • Operate essential website functions
  • Remember preferences
  • Maintain shopping-cart functionality
  • Understand website usage and performance
  • Improve our website and services
  • Help prevent fraud and maintain security
  • Support analytics and advertising where permitted

Where required by law, non-essential cookies will be used in accordance with your consent choices.

You can also manage certain cookies through your browser settings. Disabling some cookies may affect the operation of parts of the website.

7. ADVERTISING & ANALYTICS

We use advertising and analytics technologies to understand website performance, measure advertising effectiveness and improve our services.

We currently use TikTok Pixel and TikTok Events API to help measure website activity and advertising performance, optimise advertising campaigns and understand interactions with our website.

Depending on our configuration, your consent choices and applicable law, these technologies may process information relating to website activity, device or browser information, IP address, cookies, advertising interactions and purchase or other website events.

Where required by law, advertising and analytics technologies will only be used in accordance with your consent choices.

We may also use other advertising or analytics providers from time to time. Their use of information is subject to applicable privacy and data-protection requirements.

8. MARKETING COMMUNICATIONS

Where permitted, we may send information about products, offers or other updates that may be relevant to you.

You can unsubscribe from email marketing at any time by using the unsubscribe option included in the relevant communication or by contacting us.

Service communications relating to an order or Customer Support request are not marketing communications and may still be sent where necessary.

9. INTERNATIONAL DATA TRANSFERS

Some of the service providers, suppliers or technology platforms we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps where required by applicable law to ensure that suitable safeguards are in place.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfil orders
  • Provide Customer Support
  • Maintain appropriate business and transaction records
  • Resolve disputes
  • Prevent fraud
  • Meet accounting, tax, regulatory and other legal obligations

Retention periods may vary depending on the type of information and applicable legal requirements.

11. SECURITY

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

12. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances and applicable law, you may have rights concerning your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain processing
  • Request transfer of certain information where applicable
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the relevant data-protection authority

Some rights are subject to legal limitations or exemptions.

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing certain requests.

If you have concerns about how your personal information has been handled, you also have the right to make a complaint to the UK Information Commissioner's Office (ICO).

13. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements.

The Last updated date at the top of this page will indicate the latest version.

15. BUSINESS & PRIVACY CONTACT

YourBeautyWorld is a trading name of PRODUCTWORLD LTD (Company No. 14588172), a company registered in England and Wales.

For questions about this Privacy Policy, requests concerning your personal information, or to exercise your data-protection rights, please contact us:

Privacy Contact Email: admin@yourbeautyworld.co.uk
Website: www.yourbeautyworld.co.uk

We may need to verify your identity before processing certain data-protection requests.